Hey, I'm Lou: curious thinker, fearless tinker and responsible drinker. And if you're still reading, I'll keep the brief brief. 

The bit about me.
By day, I'm a Creative/Copywriter at CHEP. Working across: Flybuys, 7-Eleven, Samsung, Officeworks, G8, Rebel, CitiPower, RACQ & others

By night, I freelance helping brands make their words sing, stoke many creative fires, and most importantly, try and teach my kids The Beatles > The Wiggles. 

The bit about what I like. 
I like short-form, long-form, and free-form words. Because good copy is always the right length. And I don’t like content for content’s sake. Creativity and strategy should align to make music, not just noise.

My piano-playing, pencil-fencing fingers seriously tingle for simple ideas that shatter convention, stretch culture and start conversations. Sometimes, that means no words at all.

The bit about why I'm different. 
Not to brag, but I've acted in HBO series, sung naked at the Sydney Opera House, and danced in high heels as a sweet transvestite. Career life has spanned many creative forms at the highest level across the globe -- as an actor, singer, musician, director, songwriter, and voice artist. So not much scares me.

And I don't need to tell you how all that relates to creating ads. (Other than getting booked for the VO after the client presentation.)

Sure, Google me. But you can read more about it here, or listen to me on this podcast. Because it's all made for unique viewpoints, skills, experiences and connections. Along with an appetite and discipline to bring first-rate culture to life for audiences.

The bit about what I look for. 
Collaborative opportunities where the environment matches the energy -- to creatively solve interesting problems in culturally relevant, valuable and memorable ways. And if that fails -- make cool stuff with cool people who also drink creative Kool-aid.

The bit about you.
Well, you’re incredible for reading this far. And you’re bound to have questions. So I’m happy to chat about all (or none) of the above, plus answer anything more you wanna know or are even the slightest bit suspect on. But beware, I talk passionate.

The bit about how to reach me. 
louislucente@outlook.com

Or play an Asus4/F# to D(9) and wait for me to materialise.