Bae is the Korean word for pear – plus a great name for a great natural hangover prevention.

As a freelancer, I worked with the founders in getting their story straight, their message snappy, and their tone firing – to really land a punch with young 'uns while educating them on why it’s bloody great. They've taken it, and run, all around the world now. So yeh-nah, the rest is history.

Below is a selection of some of the work.