In the words of George Calombaris, one of the brand’s owners, Culinary Wonderland is like Spotify for food.

As a freelancer, I worked directly with the marketing heads to drum up their verbal identity, positioning, tagline, eDMs, paid ads and web copy –– essentially all the words to get their story straight and ready for market.

Working my way, I first took the existing strategy to craft a manifesto that would best express the brand's tone and vibe, to be a beacon for every comms touchpoint.

The app is set to launch in September ‘23. Below is a selection of some of the work.