As a freelancer, I worked directly with the app’s marketing heads to drum up their verbal identity, positioning, tagline, messaging framework, eDMs, paid ads, web copy and press release –– essentially all the words to get their story straight and ready for market.

Working my way, I first took the existing strategy to craft a manifesto that would best express the brand's tone and vibe, to be our beacon for every comms touchpoint.

The app is currently in beta, available on the App Store and Google Play. Below is a selection of some of the work.