ANZ
At Dave Clark, I lead Strategy and Copy for ANZ, turning fresh insights into full-fledged campaigns—distilling the message, defining the brand platform, and generating the ideas. Here’s a sample of some of that work.
For ANZ Mobile Lending, I drove the new market positioning 'The Extra Mile’, fueling everything from billboards to business cards, to ensure our message travels just as far as our lenders.
For the new CGU partnership, I repositioned ANZ Insurance with 'Insurance that ensures.' Because more than protection, it’s reassurance that’s our customer promise—giving us a versatile messaging framework that speaks volumes across all comms.
