In pitching Global Vic's new brand platform, we champion Victorian business owners to embrace international trade and open their scope to big-world prospects.

Visually: Part-surreal, part-quick-get, always empowering. We showcased talent in key global locations to reinforce confidence and service value.

Verbally: The new line allowed for flex to target specific industries by substituting the word 'local'. And the word “GO” formed an ownable and branded call to action, aligning with the broader mission.