When the media buy is the Australian Open broadcast, and the GOAT is no longer playing tennis – we needed an idea to seamlessly connect brand, product, network, moment and personality.

Across two films, we teamed up with newly-happily-retired Dylan, now playing just as hard on different courts – ensuring his next shots are being fuelled by Samsung and filmed on a Samsung.

Agency: CHEP
Copywriter: Lou Lucente
Art Director: Dom Roselli
National Group Creative Director: Kirsty Gavin
Production House: Powered Studios
Director: Scott Gibson