WATCH WITH HEART
SAMSUNG - AUSTRALIAN OPEN
Insight
The AO broadcast is edge-of-your seat viewing. From the passion for the players to the tension of every serve, return and line call, the stakes are as high as the heart rates.
IDEA
Using Samsung Galaxy Watches, we get at-home and in-person spectators to contribute their heart rates – amplifying the Australian Open broadcast.
How it works
We crowdsource heart rates to elevate the AO broadcast experience.
EXECUTION EXAMPLES
The Rod Laver Arena roof opens up to reveal a collective heartbeat AR experience.
EXECUTION EXAMPLES
A live dynamic billboard that transforms heart-rate data into eye-catching visuals.
